Story Of A Dental Website}

Story Of A Dental Website

by

Gretchen Stoecker

A properly designed and marketed website could help you increase footfalls in your dental office. However, it demands that you take the decision regarding your website designer and marketer with plenty of thought.

I am a dentist. This helps me to understand your mindset. I know that you concentrate on the location and look of your office, but dental website design and its proper marketing is the farthest thing from your mind Monday to Friday. It matters, friend! When I set up my dental office, I invested a lot on the expensive equipment and furniture, but just ignored my website. Yes, I did set up one but I just slept over it.

For four years, I was just doing average. Only as good as someone in a tiny lane of a satellite city of a metro. This irked me. “What is the use of a chic office and a smiling staff?” I often asked myself, Even a guy just having a chair and a desk is doing as well as I am. I was frustrated. One day, as I was closing my office for the day, came an old friend. We went for a coffee together. While discussing our careers, he remarked, Do you know, more than half of my customers come through my website. It took a fraction of my investment in the regular furniture etc. and its ROI (return on investment) is just fantastic”.

Something hit me. Propelled by his remark, I decided to use my dental website as my marketing executive. I hired a design agency specializing in designing and marketing dental websites, after a few meetings with them, and came out with a solution. They remodeled my existing website to a really professional one, marked it efficiently and it started producing gold! Yes, I mean it. Footfalls increased in my office, and just went on increasing. So much that I had to hire a new office and triple my staff. I had grown big.

You can too. I would like to share a few points I gathered while my endeavor. These could be your window to success.

Good Design Better Marketing

Marketing is the backbone of any business expansion effort. And it sits on the robust platform of design. Hire an agency which specializes in dental website designing. All kind of business websites require different kind of handling. Only a firm with sufficient experience will be aware of the fine points of a business. It will make a customized website for you which suits your requirements and supports you marketing efforts.

Yes. Marketing is as important as design. You can have the best design in the world but it will be of no use if nobody sees it. It should be the part of your strategy right from the beginning. Go for an agency which deals in marketing too, along with designing. This would help streamline things and ensure optimum results.

How to Hire

Nor you and neither I, get designed websites for creative satisfaction. What you are interested in, and should be interested in, is how many patients your web site can get through your door and how you can develop more business from your existing patients? This is what really matters. Tell this frankly to your agency, and ask them to explain how they will achieve this objective for you. If their answer is satisfactory, hire them. If they dither, just shake hands and come out of their office. They are not for you.

How to Measure Success

There is only one parameter to measure success. Return on investment i.e. ROI. At the end of the day, what counts is what you earned. What you get from your dental website should be more than what you spent on marketing and advertising. In simple words, clear and measurable income must be greater than the cost. So, when your dental website is ready and running, measure its success on ROI.

Choose your agency for designing and marketing dental websites with lot of thought. A carefully taken decision would you attain your objectives.

The author of this article is currently associated with Dentillo, which has earned a name for itself for offering quality

web design for dentists

and

dental websites

.

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Story Of A Dental Website}